top of page

11 Sales Skills Every Sales Representative Must Master 11個銷售代表都必須掌握的銷售技巧


Are you a businessman or sales representative? If yes, this blog might be very useful for you!

Telemarketing is not about picking up the phone and chatting with customers. Since the ultimate goal of this call is to meet customers and get orders, it is definitely important to use some telemarketing techniques to help you get your customers on-the-go faster. Here are 11 practical phone appointment tips, let's take a look!

您是商人還是公司銷售代表嗎?如果是,這篇文章可能對您非常有用!

電話銷售並不是拿起電話和客戶聊天,既然這通電話的最終目的是約見客戶,拿下訂單,當然有必要採用一些電話銷售技巧來幫助你更有效地約見客戶。下面例舉了11個實用的電話約見技巧,我們來看看吧!

Tip 1: Remember to smile

Speaking with a smile conveys a very pleasant feeling and customers will be in a good mood on the other side of that telephone conversation. Once the customer feel affinity, they tend to listen and believe to you more.

技巧一:讓自己處於微笑狀態

微笑地說話,聲音也會傳遞出很愉悅的感覺,聽在客戶耳中自然就變得更有親和力,讓每一通電話都保持最佳的質感,並幫助你更容易地博取客戶的信任。

Tip 2: Indicates that this conversation will not take up too much time

“Can I have 2 minutes of your time?”

In order to let the other party be willing to continue the call, the most common method is to ask for a two-minute listening time from your customer. When the person hears two minutes, he/she usually has the idea of ​​"just two minutes anyway, just listen to it." In fact, do you really only talk for two minutes?

技巧二:表明不會佔用太多時間,簡單說明

為了讓對方願意繼續這通電話,我最常用的方法就是請對方給我兩分鐘,而一般人聽到兩分鐘時,通常都會出現「反正才兩分鐘,就聽聽看好了」的想法實際上。 ,你真的只講兩分鐘嗎?這得看個人的功力了!

Tip 3: Tone and voice pitch must be consistent

Generally, people always start their conversation in English. But once you get to know your customer, you’ll figure out what language they prefer. If you’re able to speak their native or preferred language, you’ll create a closer bond with your customers by making the conversation more casual.

技巧三:語氣,語調要一致

在電話中,開場白通常是以英語為主,但是假如對方的反應是以中文回答,我會馬上轉成中文和對方說話,有時英語,中文交替也是一種拉近雙方距離的方法,主要目的都是為了要「與對方站在同一個磁場」。

Tip 4: Make good use of the opening remarks

A good opening statement encourage your customer to participate in the conversation. Therefore, besides asking your customer to give you 2 minutes of their time, it is very important to know what you want to present next. To understand more about the other party's thoughts, you may ask them: " What are your opinions on the recently launched products?"

技巧四:善用電話開場白

好的開場白可以讓對方願意和業務人員多聊一聊,因此除了「耽誤兩分鐘」之外,接下來該說些什麼就變得十分重要,如何想多解對方的想法,不妨問:「最近推出的投資型商品,請問您有什麼看法?」諸如此類的開放式問句。

Tip 5: Use the techniques of pause and retention

When we want to lock down an appointment with our client and we need them to set a time and place, we can use the pause technique. For example, when you ask the other person: "Do you like morning or afternoon?", give a pause and let the other party answer you. By using the pause technique, you can make the other person feel respected.

On the other hand, retention technique can be used when you encounter questions that are inconvenient to be explained on the phone or a difficult question that you may need time to find out the answer. For example, when the customer inquire about rates over the phone, you can tell them it would be better to set an appointment and discuss face-to-face as calculations will be given to them. Keeping the discussion until the appointment day is also a skill to secure your appointment.