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✍🏻 Step-by-Step Guide to Writing an Effective Proposal 優秀商業計劃書指南

Writing a good proposal is an essential skill required for almost all occupations. The goal of a proposal is to gain support for your plan by delivering business messages to the right audience. An effective proposal, with a clear, concise and engaging manner is crucial for success as it may help in getting your ideas approved.

編寫好的計劃書是幾乎所有職業都必需的基本技能。計劃書的目的是向適當的受眾傳遞業務消息並且希望能夠獲得他們對該計劃的支持。一個有效,清晰,簡潔和引人入勝的計劃書對於成功至關重要,因為它極可能讓你的計劃得到批准。

Don’t rush the proposal! Before you go in-depth, sit down and plan the outline!

不要著急和盲目的寫!在深入之前,請坐下來並規劃你要傳遞的重點!

👉🏻 PLANNING 規劃

1. Identify your audience 確定您的受眾群體

You need to think about your audience and consider what they might already know or not know about your topic before you begin writing. This will help you focus on your ideas and present them in the most effective way. Make sure key messages reach to your audience via a right channel.

It's good to always assume that your readers are busy and they do not have time to read or skim through the ideas in a rush. So, keep things short and clear!

在開始寫計劃書之前,您需要考慮你的聽眾,並考慮他們對你接下來的話題的了解度。這將幫助您專注於你要傳遞的信息,並以最有效的方式展示它們。確保關鍵消息通過正確的渠道傳達給您的聽眾。

你應該假設您的聽眾很忙,而他們也沒有時間閱讀你的所有內容。因此,請保持簡短明確!

2. State the problem 陳述問題

It is clear to you what the issue is, doesn’t mean it’s clear to your audience.

Also, audience may be skeptical of what you’re telling. You can support your points by using evidence and explanations throughout the proposal to back up your assertions. By pointing out your issue properly, it is much more convincing that you are the right person to take care of it.

您很清楚問題出在哪裡,並不意味著您的聽眾也一樣明白。

此外,聽眾可能會對您講的內容有所懷疑。您可以在計劃案中使用證據和實例探究來支持您的觀點,以支持您的主張。通過正確指出您的問題,可以說服您是解決問題的合適人選。

3. Define your solution 尋找解決方案

After stating the problem, you need to offer solutions that will convince skeptical readers to support it. You may support your solution with some case studies to show audience why it works.

If the examples you use are case studies that shows successful implementation of solution, tell the audience why it worked. And if it’s unsuccessful, tell the audience why it failed and how are you going to improvise and make it a success.

在陳述問題之後,您需要提供解決方案來說服讀者以及得到他們的支持。您也可以使用一些案例研究來支持​​您所提出的解決方案,以向受眾解釋為什麼你選擇這個解決方案以及展示為什麼這個方案能夠起作用。

如果您使用的示例是成功的案例研究,請告訴聽眾為什麼可行。如果未成功,請告訴觀眾失敗的原因,以及如改善與加強並取得成功。